The king of marketing is "word of mouth" advertising. You know, that's when people are so excited about a service or product they tell someone who tells someone else, etc. In the age we live in there is another type of advertising; "word of mouse". I've sent e-invitations out to everyone on our mailing list, and they make a great invitation to pass on via forwarding. I passed it on to eight friends this week. Try it! If you received the invite you can click the "forward email" link at the bottom to personalize it to your friends.
--Ben
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