Book Review: The 22 Immutable Laws Of Marketing

I just finished The 22 Immutable Laws Of Marketing by Al Reis & Jack Trout. This book was recommended to me a couple years ago, and I should have picked it up then. This is a simple look into marketing that really provoked me to thinking about our church and the strategy we implement.

I would recommend this book to anyone in leadership of a company or organization. It is particularly beneficial because it confronts the natural assumptions that really hinder the goals that each organization has for establishing its message and services.

I especially recommend this book to other pastors. There are many applications for evangelism related to this subject.

--Ben